Monday, October 5, 2009

Friday, August 14, 2009

Enhanced Editing Services

Enhanced Editing Services offers specialized editing services to ensure that the right message and the right feel is captured in what you are writing.

I take care of the detail so that you can concentrate on the strategic work in your business.

Resumes
Ads
Writing a Book - Fiction or Non Fiction
Documents
Flyers
Blogs
Business Letters
Presentations
Training Manuals
ASK me if I cover the type of work you need to be edited!

Monday, June 22, 2009

Why good editing is SO important for your message

Whenever you're putting a message out there - about your business, yourself, or a cause you feel passionate about, your words are important.

Not only do your words matter but you need to consider the particular feel and emotions you want to evoke in your audience.

  • Are you selling a service - do your words need to be punchier?
  • Does the feel need to encourage the reader to buy?
  • Do you want to capture the reader's attention so that they won't delay in choosing your service or products?
  • If you want to get a message across for something you're passionate about - conveying that feeling to your audience is vital. You need quite a different writing style to send that message.
  • Are you looking to spread warmth and hope? Again, the treatment you need is vastly different!

Consider the emotions your audience is feeling while they are reading the article, as opposed to the emotions you'd like them to feel.

It’s vital that correct spelling and punctuation is used, as our language is devolving into one which cannot cope with the many nuances of meaning, and the message can be lost.

Don't forget - the only connection you have with the reader at that point is through what you have written, they will judge you on that.

Discuss with me at no charge the best way to polish your work to be more easily understood by the targeted audience and how to keep it succinct and tight.

Get that competitive edge – when applying for a job, setting up a website, or writing a blog – get that polished edge – get me to edit.

Wednesday, April 8, 2009

Motel service?

Over the weekend was my niece's engagement party. We decided to stay at the venue and I booked for 3 singles. This was for myself, my 22 year old son and my 15 year old daughter. When we arrived there were 2 double beds. I called reception and mentioned that I had booked for 3 singles. They simply responded by saying that they couldn't do anything about it. I asked if they had another room, or simply a roll out bed. They said they didn't. "You can speak to the manager if you like", I mentioned that I thought it would be nice if they had a chat with the manager and asked the manager to call me with a response.

The other problem with the room is that the wafting aroma in it was stale cigarette smoke.

A few minutes later the phone rang. It was the manager who obviously had no idea what I had called about. I explained my concern and he said that nothing could be done and wanted to find out when I had booked the room to try and ascertain who had taken the booking so that they could be chastised. I explained that their processes were not my concern and that I didn't feel that that was important. I simply wanted to feel good about my stay at the motel. He again said that nothing could be done and that the person who had the authority to do something to make me feel good about the experience would not be available until Monday.

I suggested that they explain my concerns to that person and that the person calls me Monday.

Needless to say, I am still waiting....

My question is - should I name the motel?











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